The Riviera Boardshort | New Product Spotlight

After months of diligent work and effort, we are excited to welcome the all-new Riviera boardshort to our lineup of Maui-approved premium women's boardshorts. We're all about improving the q

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5 Maui-Approved Ways to Beat the Summer Heat

Summer is officially here, and with it comes long days, cold drinks, and, of course, soaring temps. And while you may feel like spending everyday inside escaping the sun, we believe...

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Performance Workout Shorts | Available Now

A modern take on your classic gym short. When we started designing our athletic shorts we wanted to create the highest quality workout short at the best possible price. These...

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Back at the Helm: Coconut Willie 2.0

A couple years back, team rider Coconut Willie snapped his leg at pipeline. But like any tough champ, he took it in stride and now he's been working hard to...

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Women's Sarong Wrap Skirts | Available Now

Brand new for Summer 2021, our bikini cover-up wrap skirts are the perfect addition to any warm weather wardrobe. Featuring the vibrant hues of Hawaiian flora on an ultralight polyester...

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The Long & Short of It: How Choose Your Ideal Men's Boardshorts For Your Lifestyle

Dive into men's summer's surf fashion with our exclusive guide, exploring our three most popular men's boardshort lengths to help you find the perfect blend of style and comfort for...

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One Short for Land & Sea

A weekend beach trip should be nothing but relaxing and letting go of the previous week's events. So it's a huge bummer when you get to the warm sand with...

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Out of Office in El Salvador

Nowadays, I think we can all agree that everyone is long overdue for some travel beyond the edge of their front driveway. For us, we were craving a proper surf...

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